Dr. Apurv Mehra envisioned a platform for Postgraduate (PG) residents to enhance their skills under the guidance of experienced teachers. His aim was simple, to see that India has the Best Doctors, they have a global representation and achieve global recognition with their exemplary clinical & surgical skills.

His goal was to create a globally accessible learning space for medical students worldwide.

eConceptual app was launched in 2020 to enhance medical learning which is easily accessible to medical students across all boundaries.